The point of the ad is to attract card buyers with the cute irony of the card. The funny thing is you can not buy confidence. It is a human emotion that is brought out when the girl is trying to answer a question in class, but maybe this card has a deeper impact on us than we really think.
The irony within the ad is quite hysterical. The ad says "confidence," and hanging on the "c" it says "starting at $.99." You can not buy confidence, which the card sort of implies. The jist of the card is to encourage kids to do better in school or just cheer a student up. Plus, the person who gave the card is thanked by the person who recieved the card thus cheering them up as well.
Maybe this card will help people beyond being thanked. Since the card starts at only $.99, you can give cards to several kids. If each adult pitched in a little, you could encourage kids all over America; thus raising the national grade point average. Therefore, kids will get smarter and they will be more prepared for their future careers.
This card not only is an ironic joke, but could change American education as we know it. A picture is worth a thousand words and this picture is a perfect example. Card ads can be quite hysterical but also have a deeper meaning as well.
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